Social Media Marketing
Social media marketing with a clear business purpose
We plan, manage and measure your social presence designed to build credibility, keep you visible to the right audience and support enquiries - rather than chasing likes for their own sake.
Is this for you?
When social media needs a rethink
Most businesses know they should be on social media. Fewer know what it should be doing for them.
Posting without a plan
Content goes out when someone has time, with no consistent message, audience or goal behind it.
Activity that does not connect to business
Followers and likes are growing slowly, but it is unclear whether social contributes to enquiries or sales.
A brand that looks inconsistent
Different people post in different styles, and the profiles do not reflect the quality of your actual work.
What’s included
Strategy, content and coordination in one plan
Organic social works best with a clear strategy behind it. We help you choose the right platforms, use them well and keep your message consistent with any paid campaigns run under Performance Marketing.
Social media strategy
Goals, audiences, platforms, tone of voice and content themes agreed before anything is posted.
Account management
Profile set-up and optimisation, scheduling and publishing, community management (replying to comments and messages) and day-to-day coordination.
Content planning
Monthly content calendars built around your offers, expertise, customer questions and key dates.
Creative strategy
Creative direction and briefs for posts, carousels and short video that fit each platform and your brand.
Copywriting
Post captions and copy written in your brand voice and adapted to each platform.
Audience building
Working towards a relevant following through useful content, collaboration and consistent engagement. Follower numbers are not guaranteed.
Brand communication
Consistent messaging that reflects your positioning, values and the way you speak to customers.
Analysis & reporting
Reach, engagement, traffic and enquiries from social, with clear recommendations each period.
How we approach it
A repeatable cycle, not random posting
We build a rhythm your team can rely on, then improve it using what the audience actually responds to.
01
Strategy
Define goals, audiences, platforms and the role social plays in your funnel.
02
Plan
Create a content calendar and creative briefs aligned to business priorities.
03
Publish
Write and publish posts on an agreed schedule, in your brand voice.
04
Engage
Respond to comments and messages in a way that reflects your brand.
05
Analyse
Review what worked, what did not, and adjust the next plan.
Measuring progress
Measures that matter
We report on engagement where it helps, but focus on whether social media is moving people closer to doing business with you.
- Reach and engagement with the right audience
- Profile visits, website clicks and enquiries from social
- Content themes and formats that perform best
- Audience growth quality, not just volume
Good to know
Which platforms should we be on?
The ones your customers actually use for decisions like yours. For many B2B businesses that is LinkedIn; for many consumer brands it is Instagram and Facebook. We recommend based on your audience, not trends.
Do you create the content?
We write the post copy and provide content planning and creative direction. The scope of design and video production is agreed for each engagement based on your needs and existing resources.
How is this different from performance marketing?
Social media marketing covers your organic presence: strategy, content planning, post copywriting, creative direction, publishing and community management. Paid advertising on social platforms, such as Meta and LinkedIn campaigns, is part of Performance Marketing. Many businesses use both, with one shared message.
Industries where this often matters
Works well alongside
Give your social media a clear job to do
Tell us where you are today and what you want social media to achieve. We will suggest a practical starting plan.